The plan was simple – to bring Saudi consumers delicious, healthy, affordable food – to help them to make their meals more delicious. When you decide to do things better, you empower everybody in the chain. And that brings out the very best in them.

Over the years, this vision further evolved. Goody aimed to not only empower females by giving them ‘best in class’ ingredients but it set out to provide them with ‘best in class’ tools that would assist them in their daily quest to amaze.

Goody now provides more than 200 different products. It is expanding across the GCC, South Africa and eventually around the globe.