With a rich legacy of cinema firsts, a passion for movies and a mission to entertain film fans everywhere, Novo Cinemas is proud to be the largest and most visited chain of theatres in the Middle East.
Our journey began in 2000 under the Grand Cinemas brand. The launch of the flagship Grand Cineplex in Dubai, United Arab Emirates, would be the cornerstone of an entertainment chain that would soon extend across borders and introduce to the region such pioneering technologies as online booking, e-kiosks and the first cinema-dedicated mobile app, in addition to the UAE’s only IMAX screen.