Job Responsibilities ·        Develop and execute all digital marketing, including SEO (search engine optimization), marketing database, email, social media and display advertising campaigns ·        Design, build and maintain our social media presence ·        Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) ·        Identify trends and insights, and optimize spend and performance based on the insights ·        Brainstorm new and creative growth strategies ·        Plan, execute, and measure experiments and conversion tests ·        Collaborate with internal teams to create landing pages and optimize user experience ·        Use Google Analytics, Google AdWords, and other relevant sites     Drive traffic to company pages     Company’s website development  and  regularly update ·        Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points ·        Instrument conversion points and optimize user funnels ·        Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information