10 Feb, 2020

Social Media Executive

  • Confidential
  • Kuwait City, Kuwait
Full time Marketing

Job Description

§   Develop engaging, creative and innovative content for regularly scheduled posts, which enlighten audiences and promote the company's brand-focused messages.

§   Create and edit assets, such as: blog entries, LinkedIn Pulse posts, social cards and postings for our Twitter, LinkedIn, and Facebook channels.

§   Work closely with bloggers and content writers to create engaging content that is targeted toward the company’s customers, partners and prospects, to promote the company and brand.

§   Develop goals and priorities for social media relations efforts in support of the company's business goals and position as an industry leader

§   Provide on-call support for all social media needs in crisis/urgent need situations, including off-hours monitoring of social media channels. 

§   Develop and manage the day-to-day workflow of a social media strategy for the company’s brands on platforms that include but are not limited to Facebook, Twitter, YouTube, LinkedIn and Instagram.

§   Analyze the company’s social media campaigns with monitoring systems (Hoot suit, Social bakers, Brand watch etc.) to gather visitor data and determine efficacy and areas for social media campaign improvement.  – We are not using any of these systems yet

§   Serve as a subject matter expert by maintaining records information on social media platforms, researching and evaluating usage of evolving social media technologies, and benchmarking social media usage with industry leaders.

§   Drive conversations and engagement with social media followers, including leveraging positive feedback on the company's activities for magnification, and mitigating negative feedback.

§   Measure ROI (Return on Investment) of all social campaigns and provide performance reports to key stakeholders on a regular basis.

§   Stay on top of social media trends and tools, and report developing best practices and new opportunities to stakeholders on a regular basis.

§   Create development plans for online content; recommending content types and organization based on user needs and marketing goals and identified content gaps.

§   Conduct online media, influencer & partnership outreach.

§   Collaborates with the Account Team in creation of social media recommendations, strategies and actions for the brand / brands.

§   Report on campaign performance, and determined KPIs, on an on-going basis.

§   Perform other duties as assigned by the Direct Manager.

 

Reports

§  Establish a transparent and comprehensive management reporting mechanism on all social media activities and performance results against set targets and budget.

Job Requirements

Educational Qualification

 §  Bachelor Degree in Marketing, Business Administration, Media and Communication, Digital Marketing or related field.

 §  Master’s Degree in Marketing, Business Administration, Media and Communication, Digital Marketing or related field is a plus.

Work Experience

 §  Minimum of 2 – 4 years of experience in the same or related field.

 §  Knowledge in Social Media Monitoring Systems and Applications.

Behavioural Competencies

§  Analytical skills

§  High integrity and honesty

§  Excellent presentation preparation and delivery skills

§  Decision Making Skills

§  Organizing and Planning

§  Problem Solving Ability

§  Communication Skills

Language Skills

 §  Proficiency in English and Arabic language.

Nationality

All Nationalities  

Years of Experience

2

Education

School/College,   Bachelors,   Masters  

Required Languages

English,   Arabic  

Skills

Customer Services,   Social Media Management,   Online Advertising,   Google Ads,   Facebook Ads,   Social Media Marketing  

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